Sep 28
We will be soon seeing Cherokee, a US based brand in Arvind’s Megamart which sells brands at discount. Arvind Ltd. entered in a licensing agreement with Chekokee Inc. to market their family lifestyle brand across India. Arvind already has strong presence in Male segment, this agreement will help it to grow in Women and Kids segment too.
“Arvind has been a specialist in men’s brand in India, through this agreement we are planning to tap the women and children’s apparel market in a big way,” Megamart’s chief operating officer K.E. Venkatachalapathy said at a press meet.
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Rajeev Damani 
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March 18th, 2010 at 10:53 pm
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