Retail Dude

Very recently a forum got over at FICCI’s Delhi office.

Almost next to the world’s most “public” blast-bin, on Barakhamba Road.

Any “explosive” ideas there? Any path-breaking decisions? Not really. Wasn’t even expected I’d guess!

Why is it that we are hell bent on doing the same things “better” & “more efficiently”?

For example, the group decided to “improve services under a single umbrella, by adding spares, servicing, accessories, advise etc. etc.” Is it something new? Did that require an expensive forum (with subsequent traffic snarls thanks to hundred of parked vehicles on an otherwise No Parking zone)?

The one-stop shop was there in most developed countries when we were getting our Amby’s on halogen lamps! The far east tiger nations followed soon, with a great deal of success.

Multi brand vehicle retailing ”was” a proven model, decades back!

As usual, my simple brain with little education keeps asking me some simple questions.

How’s prime commercial space helping auto-retailers in this downturn?

Will multi-brand ever happen here? Why not?

How do the auto giants plan to address adding more services at the same location, without adding significant real esate costs? IF costs do add up, how will it make financial sense for the locations?

Finally, would these one-stop locations become similar to branded outlets in malls, where “brand-building” seems to be way more inmportant than actual commerce?

Now, I am at a loss….you?

- Arnab

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