Booms and Busts!

Economy, Retail Strategy Add comments
No, this post is not about Diwali, and you should certainly not think anything naughty. This is a phrase which has been doing rounds in my mind, since the start of the global meltdown. I have always been fascinated by crackers, and my most favorite kinds are the green threaded one’s, which look deadly enough to blow the whole street away, but end up giving some light to the street. This post is all about that with focus on retail of course, I have witnessed quiet a few economic booms in my life span so far, the most talked about of-course is the “DOT-COM”boom, and then, when out of sheer boredom I ended up doing a PG in retail and merchandise management, I got to hear about a developing, 97% market capturing, “future”istic, BOOM! yeah! the retail boom, and then we had Big Bazaars, the ever silent subhiksha, the loud reliance marts, the stop for shoppers, the trent for westside’s, and everything seemed to be retailing around! hec, they even retailed degrees now!

Wal-Mart, was (is) ruling the Forbes listings, and every one was awed with there strategies, lower pricing, and soon enough, we had the replica’s happening in India as well, not that the lower pricing was something new for us, We were quiet accustomed to bargaining, and lowering down the prices our selves ;) but then it was all as they say “Retail Retail Retail”!

I could judge the “DOT-COM” bust way long back, when they started funding every venture which ended with a DOT-COM, and had a tested method from west in there hands, I remember a e-grocery site providing home delivery in Chandigarh then, all you need to do was to log on, select the products, check out and get the products delivered, It was a flop show! for reasons which need to go in some other post, and then they even had Yahoo!, Google, Amazon, AOL replicas everywhere, and the best one to survive the crash turns out to be “santabanta.com”, something with our humor and our babes!

Back to the topic! So when we thought that everything was going right for the retail industry, we get to face the golbal meltdown! No one anticipated it! (I see eyebrows raising), over staffed our selves, over stocked our selves, over bought the real estate, and over expanded, because we are a growing economy, with new IT money in our hands, and a new found tool called “EMI”. No wonder! every retail shop now proudly show’s off the BIG EMI signs on there products. So now! when Reliance Retail turns down the offer to its on probation employees, it doesn’t comes as a surprise, and now when I surf around the blogosphere, I get to hear of more retail crashes, and retail busts, Star Bucks has already started reducing its presence, and this post mentions the possible international store closings! but some people (Spinach Group) ofcourse do DARE even during the times of Busting! someones loss is someones gain! ;) 

How do they manage it? Blasts me off, I am afraid of economics, and am heading home to blast some real good crackers now! So here is wishing you and your family a very Happy Diwali! :)

PS: The festive season is around the corner, and we are some lazy dudes around here, so the updates might slow down a bit.

- Sarthak

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One Response to “Booms and Busts!”

  1. Chirax Says:

    Happy Diwali! To you all too…

    Personally there is a mall in front of my house and there is one behind my house. Then there is a fav Mallu Shop where every one buys every thing. I mean who wants to go to super mall every time there are no eggs in the fridge.

    Q: Are these malls profitable or its just one more channel for each brand, so they can attract people to their main stores. Also what % of people who go to malls actually buy or its just for AC!

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