Dec 24
The Brand Gap is one of the most highly read books on branding, written by Marty Neumeier. The book deals with the essentialities of branding. The book is a real good read, when you want to know and simplyfy the strategic decisions of branding to the actual work. The presentation deals with the issues discussed in the book. Its one of the most wonderful depiction of concepts through imagery. One of my favourites. This is just a remake of the original slide, but was worth enough to share it. Please find the presentation here https://cid-c651926f6a1fb45f.skydrive.live.com/self.aspx/Public/Brand%20Gap.ppt
Cheers!
- Sudip
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