Retail Dude

If you want to buy a jeans or a t-shirt, do it before the festive season ends. Well I am suggesting this as a consumer. As a retail dude, I will like to inform readers that prices in branded apparel market is supposed to increase after the festive season because of costlier raw materials, higher taxes, increased  rentals and electricity costs. Though many brands like Provogue increased it in June but they will raise it again after the festive season due to increase in minimum support price of cotton. Levis is also thinking on same lines. Whereas others like Roopam & Roopmilan who are in business of readymade garments have resorted to cost cutting. They have reduced their electricity cost by turning off air conditioners and reducing on advertisement budget which use to be upto Rs. 50 lacs earlier. Even stores like Loot and Globus are planning to hike prices.

-          Rajeev Damani

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