Retail Dude

Over the world Indians are known to be through beleivers in their culture. Perhaps thats the USP that distinguish us from the rest. Well apart from the flourishing malls that throng most cities these days, there are places which have people thronging them all across the year. Am truly speaking of the cultural hotspots in many cities that today are the cynosure. Be it Chowkidhani in Jaipur, Dilli Haat in Delhi or Swabhumi in Kolkata, they have built on a different kind of identity for themselves. These places showcase the variety our culture has to offer. From food to handicrafts to the cultural highlights of the various states, they have been the hallmark of hospitality. With that emerges a new age of what could be retailing the cultural way. If malls could be specialised with auto makers (Auto mall Gurgaon), jewellery (Gold Souk, Gurgaon), astrology (Star and Planet) to be completely women centric (EVA mall Bangalore) then why not a cultural hotspot.

Now add to it the pinch of retail to it. It comes real close to what theme parks are about. I cant think of better ways to promote and do business showcasing your own culture. You get to know what lies unexplored in the varied states of INDIA. So it also becomes your knowhow as well. Imagine the scope it holds if every modern city has one of them, they can sell a holiday package,food, handicraft, souveniers et all. Remember the pinch is only what is expected. Watch out for your new drive destination a few kilometers from the city. An uncharted day of soaking your INDIA.

Sudip