“Lighting the way to greener retail” is a report by Naulight which I went through recently. The report concludes the benefits of replacing environment unfriendly fluorescent tube with digital lighting in refrigerated display. By doing so a mid size retailer can save up to 50% in their lighting expenses apart from the benefits to the environment.
The report says that fluorescent tubes used in refrigerated display consume excess energy as they produce heat in a chilled environment. Replacing them by digital lighting would result in reduce energy consumption as well as improve merchandising appeal.
Naulight also performed a small test with one of its retail customer whereby it replaced the fluorescent tubes in one side of the aisle with digital lighting and kept other side same. Result was 19% higher sales in the side where lights were replaced.
So, replacing fluorescent tube with digital lighting is a good idea as it will result in reduced energy consumption i.e. reduced cist, increased sales and improved environment.
Full report can be viewed at:
http://www.greenbang.com/wp-content/uploads/2008/09/lighting-the-way-to-greener-retail.pdf
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Rajeev Damani 
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September 2nd, 2008 at 2:53 pm
By going green a retailer can get lots of benefits not only in terms of money, he can get reputation, can prove himself socially responsible, will get more customers and also contribute to environment by reducing waste. So i think this is a trend every retailer should eye for.
April 15th, 2010 at 9:05 pm
I agree! Definitely a way to reduce energy, make the society aware of the “green” concept in a stronger way and increase credibility by being a socially responsible brand/company.