Retail Dude

Indian IT Diversification:

We all know that Indian IT industry is facing a big time challenge with subprime crisis in US and appreciating Indian Rupee. Credit crisis in US Subprime-Mortgage Industry resulted into loss of business from global banks and financial institutions, which is one of the main source of income for them (BFSI).

In order to compensate for this slowdown, Indian IT industry is forced to identify new ways of increasing their overall sales. So, instead of waiting for customer orders, they started developing innovative products which will improve customer’s business processes and will help them serve their customers in a better manner. Some of these innovation and inventions are:

·         Wipro is building set-up box for digital televisions and marketing it to American Cable Companies.

·         Infosys has developed a cosmetics mirror. When a radio-tagged lipstick is brought close, it turns into an information screen and recommends coordinating colors and products to customers.

·         Infosys is working on “smart shelves” which automatically track which piles of shirts customers have picked up the most often. This will help Retailers to identify which are the products which attract customer attention but they don’t buy it for some reasons.

·         TCS has developed a radio tagged pass for airline customers which will help them to check in by just swiping it and avoiding other formalities.

·         TCS has developed a software which will help airlines know frequent fliers preferences and will help them in customization.

·         Infosys has developed ShoppingTrip360, a new offering intended to help retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity. It is a wireless-equipped shopping cart that charts the most efficient path through a store based on a consumer’s shopping list.

·         Wipro is designing water flow systems for Airbus’s new A380.

These initiatives in part of Indian IT Giants are showcasing that how they are moving from problem solving to business advisory mode.

-      Rajeev Damani

 Email

 Print