Retail Dude

Reliance BIG TV DTH, a wholly owned subsidiary of Reliance Communications, announced the launch of a revolutionary feature, Picture-in-Picture (PIP) that would enable viewers to watch twelve TV channels at the same time on any TV set in the country.

BIG TV DTH service is available at 1 Lakh retail outlets, including over 240 Reliance World and 2000 Reliance Mobile Stores, across 6500 towns in the country. The country’s largest distribution and customer service infrastructure for Home Entertainment Service built by BIG TV DTH enables it to serve over 5 million new customers every year. The customer service and support infrastructure comprises of an army of 5400 specially trained installers, capable of installing over 15,000 connections daily and within 48-72 hours of every customer order.

“In a market where close to 80 Million out of 120 Million homes already use Cable or DTH; explicit differentiation of service and enriched applications is of prime importance. BIG TV’s Picture-in-Picture (PIP) feature would bring in a revolution of similar magnitude on TV sets what SMS brought on a Mobile Phone”, said Mr. Mahesh Prasad, President – Application Services Group, Reliance Communications. “The Mosaic application, which enables the PIP feature, changes the ease in selecting the program of choice from the bouquet of over 200 channels using BIG TV’s unique Picture menu. The 12 screen Picture Menu overcomes the significant constraint of demographic and geographic variations which a Text-based menu cannot”, he added.

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