Riding the opposite wave

Economy, Retail, Retail Strategy Add comments

This economic downturn definitely hitted hard the retail business, a business where retailer operates on razor thin margins. And in this time of crisis along with the stock market these margins also dropped, because despite of losses in this period of economic slowdown, the money required for proper operation of existing structure of particular retailer comes from these margins only. But all these retailers are hoping for a dawn after this dark, the dawn of Christmas festive season. As Nielsen reported that, this year, U.S. consumers are expected to spend more than $98 billion during the November-December holiday retail season, and every retailer is eyeing on that amount.

But there are some retailers that not only fought with the toughest economic condition but posted stellar financial results. While other retailers are struggling to support their existing retail structure, these retailers have ambitious plans to open new stores throughout the remainder of 2008 and well into 2009. Some of them are big names while some are small retailers with big dreams of expansion, but at this time what really matters is their surprising success during this crisis. The List of these retailers who beat the odds is -

1.       Target                              - to open 45 new stores

2.       Aeropostale                    - to open 100 stores during the next 18 months

3.       The Buckle                      - In September, same-store sales rose 19.7 percent

4.       Family Dollar                  - to open approximately 200 new stores

5.       RadioShack                      - In September, same store sales grew 7.7 percent

6.       DSW Shoes                      - projected goal of 35 new locations in 2008

7.       KB Toys                            - to open 30 seasonal stores across the country just in time for the holiday season

8.       Tractor Supply                - 21 new store openings for the remainder of 2008

9.       Ulta Salon Cosmetics & Fragrance - plans to add 180 stores over the next two years

10.   PriceSmart                      - same-store sales for September 2008 rose 15.3 percent.

-Prateek Katiyar

Sources- Nielsen, RIS News

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One Response to “Riding the opposite wave”

  1. Chirax Says:

    Actually it does make sense, in current situation retail estate prices are down, labor cost is low and If you have liquidity it makes sense to invest.

    If I had money LOL, I would have bought a lot of lnad and kept a side for the next boom !!! :)

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