Retail Dude

Almost a month back it was reported that Rosebys, the UK-based furnishings and bed linen retailer owned by Gujarat Heavy Chemicals Ltd (GHCL), has collapsed and KPMG was appointed as its administrator. But today’s news is that they are rolling 650 exclusive stores in India by 2012. Not only that they have also signed Soha Ali Khan as their brand ambassador and moreover are planning to invest Rs. 250 Cr in advertisement & brand building (brand ???).

GHCL took over Rosebys almost two years back. They are now trying to have a share in Rs. 10000 crore Indian Décor Market by rolling stores in metros as well as tier I & II cities. They will be using franchise model with store size varying from 600-1200 sqft.

Its product range include bed covers, bed sheets, towels, cushions, and adornments like photo frames, vases, candles, stainless steel ware and personal care products.

- Rajeev Damani

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