Retail Dude

From the huge success of the films like “Batman-The Dark Knight” and also like Spider-man series, Superman series, Hellboy, Hancock etc. anyone can easily predict that we all love super heroes, and we all want to be like them, everybody wants power in their own hands. And here are retailers - the organized players who are striving day and night to provide power in the hands of their customer. Unlike kirana stores where a customer usually give the list of items he wants to buy and store owner gives item of brand which he keeps (or on which he is getting greater margins), organized retailer provide a ambiance where a customer can have greater variety and deeper assortment and most importantly the power to choose by himself whatever he wants. A customer can trail, can test can even preview things. But power is a thing which everybody wants more and more, so the retailers are onto it, now the customer have power to shop from home (e-shop), shop on the move(m-shop), can compare real time prices(Internet enabled kiosks), can check latest fashion and can even preview them & see how you look in to that one(smart mirrors). So the customer of today is far more powerful than that of the yesterday’s customer and have all the shopping weapons handy. Is this it? No.. now a shopper can even checkout from the shop on his own and can avoid the long que and can save time. A shopper can use a smart trolley which  can scan the items that the shopper put inside it and will tell the total amount on the display. A shopper can pay on the kiosk during checkout using his own loyalty member no. and credit cards. The common quote in the service industry is “Customer is a God”, so now Customer is a God and he also have a power in his hands.

Supershopper - “Everything is under control over and out”

- Prateek Katiyar

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