Retail Dude

“A man is a social animal” so is a woman so as per the saying man always wanted to be connected and wants comments from his circle on anything he/she do. And if we talk about shopping, everybody demands some comments on their newly bought item, ladies adjust their jewellery again and again intentionally to get appreciation and gentlemen check time again and again in their imported watch to get something  out of the mouth of a friend. Ooh man this seems too awkward to do this, and apart from this we get some unwanted responses like dekho toh apni nayi watch kaise baar baar dekha raha hai. So why don’ttake a help of technology, it always come to save the day . Use “interactive mirror” outside fitting rooms that will stream high-definition video of shoppers modeling clothes to their friends’ computers or mobile devices. It also allows the friends to comment on the outfits and to select other designs in the collection for the shopper to try. See how simple it is, but now if we put our feet in retailers shoes we found it to be quite difficult, but but ” customer is a king” and retailers have to take this pain to make their customer satisfied. With the help of lots of technology inventions like RFID, GPRS, WIFI, Plasma TV, Touch Screen interaction, Motion Sensor, Face recognition, Smart Card, HD data etc. retailers are all set to provide a “Social Retailing” experience to the customers.

- Prateek Katiyar

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