Feb 16
In a move that takes inspiration from Apple and Sony, Microsoft recently announced that it’ll open its own retail stores “to create a better PC and Microsoft retail purchase experience for consumers worldwide.” The software giant looks very serious on this front, that’s why it has already appointed David Porter as corporate vice president of Retail Stores who is joining Microsoft from DreamWorks Animation SKG, where he was head of worldwide product distribution. No word on when the first store will be opened or what’s gonna be on the shelves, but looks like the main reason why MS is pushing so hard is “to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.”
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February 17th, 2009 at 9:40 am
Hi, if I may add, this MS move seems to be the 1st initiative to show they too “care”. Retail is the final touchpoint between a marketer & the end-user or TG & therefore considered very crucial by many.
At the same time, it may also be a signal that Gates & Co. are actually feeling the pinch of open-source operating systems!
I know hundreds, including my son, who are completely on Linux & Open Office etc. Ihave also heard many systems people discussing about them (at large organisations), as cost-cutting is the flavour of the year.
Retail presence & visibility of MS is also likely to remove some of the “hatred” many PC users have.
Therefore, it seems to be a move important enough for this giant.