As per the poll, 60% of the voters think that there will be a negative impact of home delivery charges on Kirana Stores whereas 40% of voters think that there will be no impact or it doesn’t matter.
Most (36%) of the voters voted that people will switch back to Organized Retail Formats. They think that free home delivery is one of the major reasons why they prefer Kirana Stores. In absence of this service they will make shopping from nearest convenience store. This chunk represents 60% of the voters who feel that there will be a negative impact on Kirana Store. Other 40% (24% of total voters) of voters with negative orientation of home delivery charges feel that it will impact as they will now only make bulk orders with Kirana Stores.
Of the voters who think it will not affect Kirana Stores, following is the analysis:
1. 70% thinks that there quick services will retain their business (i.e. 28% of total voters)
2. 20% thinks that these charges don’t matter and everything will be fine once recession is over (i.e. 8% of total voters)
3. 10% feels that they will continue shopping with Kirana Stores as going to Organized Format may result into impulse shopping (i.e. 4% of the total voters)
So, we can conclude that their will be a negative impact on Kirana Stores. But the impact will not be very large because of the services provided by Kirana Stores and people will anyhow place their bulk orders with them only.
Poll 0011: What is ypur feedback on call centers of Online Retailers ?
- Team: RetailDude
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February 4th, 2009 at 9:30 am
There’s another important aspect too.
As the items common to Kirana & organised retail are FMCGs, cereals / staples & green-grocery, we need to understand that this specific study is very metro-oriented. At the same time, a huge chunk of sales (of the categories mentioned above) takes place in non-metro downwards. HUL concedes that 40% or more of its sales happen in “rural”.
Considering that, Kiranas are, in my opinion, very insulated & safe.