Loading ...The Industrial Revolution was a bubble, and it’s in the process of bursting. Smart business managers will get out before it does. That means figuring out how to take your business post-industrial, by making it green. But the question is is this Going green thing is again a bubble or the companies & organizations are really working towards making a sustainable world. Moving beyond the bubble does not mean returning to a pre-industrial way of life. But it does mean making choices that reflect very different beliefs, assumptions, and guiding principles.
But nobody talks numbers, however. What’s it going to cost to make *everything* sustainable — and is that even possible, since pre-Industrial humans also had junk? How much did it cost these pioneering firms? What returns have they actually received on their green investments?
Perhaps most important, McKinsey says it doesn’t matter if you believe in the science of global warming — perception is reality, and business leaders must respond to that perception. That means getting ready for a shift that could be as big as the move from manual labor to factory production.
Businesses need to respond in three ways:
1 — optimize energy efficiency of what you have
2 — develop new low-carbon, low-emission technologies
3 — public policy — regulation — is driving this disruption, a first. Have a public policy strategy.
Businesses must be strong in all three, and they must start now. McKinsey says that while climate change is often talked about in context of decades, businesses have three years, five at most, to develop low-carbon strategies.
They must also be prepared for a huge wave of assault from what McKinsey calls “low-carbon attackers, unencumbered by legacy assets, that will help write the new rules of the game.”
- Prateek Katiyar
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