Loading ...Carrying forward the Customer Centricity and collating it with the technology, what we came up with will be a 360 degree experience for the customer while he shops and for deploying it Infosys launched a retail offering known as ST360 i.e. Shopping Trip 360. It focuses on a wireless infrastructure of sensors and mobile data links that give retailers and packaged goods suppliers highly detailed information about customer behaviours. Moreover it doesn’t uses the expensive RFID technology inspite it uses slab sensors that can give real-time data on, among other things, how many units of a particular product are on the shelves, how many products are facing the customer on the shelves and how many customers passed by the product.
Infosys CEO Kris Gopalakrishnan said: “Shopping Trip 360 is really a consolidation of some of the research we have been doing in the retail industry. It takes all the point solutions which we have deployed and combines that to create what we believe to be the next wave of innovation. This then brings that online experience back into the store, into the physical world and creates an environment which is as rich in terms of applications, in the information it can provide.”
By using this technology retailers can dig deep into customers behaviour and their shopping pattern which inturn help them to improve their operations and modify their business strategy so as to provide enhanced experience to the customers.
ST360 is a information service for the retailers, the solution is based on the network of tiny wireless sensors in the store, enabling an active and aware environment to support a number of applications. For the brick and mortar model or even for the online model the visibility as well as the awareness of the customer is very vital for prediction and forecasting. So this solution provide a real time shoppers and shelf activities.
The three major components of ST360 are
- Instore Heat map
- Smart Shelf Pad
- Shopper Concierge service.
To know more about the solution and about its services, Click here
- Prateek Katiyar
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so as per the saying man always wanted to be connected and wants comments from his circle on anything he/she do. And if we talk about shopping, everybody demands some comments on their newly bought item, ladies adjust their jewellery again and again intentionally to get appreciation and gentlemen check time again and again in their imported watch to get something out of the mouth of a friend. Ooh man this seems too awkward to do this, and apart from this we get some unwanted responses like dekho toh apni nayi watch kaise baar baar dekha raha hai. So why don’ttake a help of technology, it always come to save the day . Use “interactive mirror” outside fitting rooms that will stream high-definition video of shoppers modeling clothes to their friends’ computers or mobile devices. It also allows the friends to comment on the outfits and to select other designs in the collection for the shopper to try. See how simple it is, but now if we put our feet in retailers shoes we found it to be quite difficult, but but ” customer is a king” and retailers have to take this pain to make their customer satisfied. With the help of lots of technology inventions like RFID, GPRS, WIFI, Plasma TV, Touch Screen interaction, Motion Sensor, Face recognition, Smart Card, HD data etc. retailers are all set to provide a “Social Retailing” experience to the customers.
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