BRIMS, is a society incorporated by the students of the Center for Retail. A innovative and path breaking society which believes in looking beyond the horizon, and finding new, and better ways for an age old practice of marketing, and differentiating “Retail Marketing” from the routine basics. BRIMS, as a society follows a corporate structure, and works in strong hold of different teams, having there own specialization. The teams are constantly shuffled and students achieve the maximum exposure by working on the ground.

BRIMS, as a society believes in more practical exposure for its members, and is always on the move for newer and vibrant projects. The society recently installed its first ever project under the name “SHOPPERS MART” which involved opening up a shop inside the institute (i.e. BIMTECH) and making it work for 7 days, with the whole event left up to the arms of the members only. Students strategically divided themselves into different teams, and took up the task. The teams involved were:

1.) Management Team
2.) Discipline Team
3.) Inventory Team
4.) Logistics Team
5.) Merchandising Team
6.) Visual Merchandising Team
7.) Ground Team
8.) Finance Team

The whole event was conducted successfully.

BRIMS, is now constantly promoting events, and developing various innovative ideas for the promotion of its purpose.